5 steps towards a solid sales and marketing strategy
Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy.
Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy.
Alfredo Cepero was honored by the Association of Latino Professionals for America for his commitment to diversity in the profession.
I’ve always wondered if others see me as a bit of a “yes person.” I work hard, and I’m proud that the individuals and teams I work with consider me a team player. But always being on deck to help has not always served me well.
The Internal Revenue Service doesn’t have a cloud technology strategy and didn’t adhere to federal government policy when it implemented a cloud service, according to a new report.
CalCPA awards three individuals and one firm; Baker Tilly to host ‘Hot Topics seminar;’ and more news from CPA offices across the country.
Citrin Cooperman adds two partners and a principal; LBMC promotes 19 professionals to senior; and other recent hires, promotions and personnel news from firms across the country.
The arrangement would hold roughly $17 billion in a fund while the tech company appeals a ruling.
From audits to tax work, smarter machines will change everything accountants do.
Many of the larger CPA firms have not delivered on the trusted business advisor promise. Nor will they in the foreseeable future.
Firms are combining forces in the U.S. and Canada.
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